In our original recruitment, there was a group who had not purchased a designer handbag, luxury watch or piece of fine jewelry over the past 12 months. While this group was not part of our main survey and associated key findings, we wanted to understand this group better and issued a short follow up survey to better understand their attitudes towards these luxury items. Interestingly, the majority of respondents indicated that they had purchased something from the list of brands provided in the survey. 77.8% of respondents indicated that they purchased beauty and/or fragrance items. Importantly, 100% of respondents said that they were planning to purchase additional products from the same brand. Handbags were the top item cited as the next product to be purchased. Not surprisingly, beauty products ranked second.
Beauty and Fragrance Products are the Portal into the Brand
