Panelists

Our panelists are the key to our success. The panel is designed to represent the Mainland China luxury buying market and not the general Mainland China population. Our panel includes mostly females, from 20 – 39 years of age with high degrees of education and residing in first her cities. The majority’s financial status ranges from middle-upper class to well-off / influencing Mainland Chinese individuals.

The China Luxury Panel can be used for different purposes :

Typical activities include:

Market research:

  • Online surveys
  • In-depth one-on-one interviews

Projects

  • Market segmentation
  • Product / concept testing
  • Customer profiling
  • Trend analysis
  • Marketing strategy based on consumer opinion
Click here to contact The Pao Principle

Meet Some of Our Panelists

Hi, I’m Mrs. Yang

Biography :

Business WomenHi, I’m Mrs. Yang
I was born in the 1950’s and while I am well-off, I find that I do not regularly buy luxury items. What keeps me from buying luxury? Firstly, I don’t speak English because of the limitations of my youth, I find it difficult to pronounce the products and brand names. They are also just not that familiar to me. I do like to use luxury brands though, they are often gifted to me so I have a quite few. While I don’t buy for myself often, I do buy for my daughter
What do I want from a luxury company? I would like them to add more Chinese culture when they promote in Mainland China. Also, I would buy more if I didn’t have to rely on others for help.

Hi, I’m Tracy

Biography :

Chinese Girl
Hi, I’m Tracy
I’m 29 years old. I work as a product manager of a luxury cosmetics brand and I just had a baby, Eva, with my husband
I describe myself as a curious individual who is a perfectionist in work and idealist in life. My favorite brands are Louis Vuitton, Hermes, Guerlain and Prada