The days of using Mainland China as a dumping ground for excess inventory are over. Luxury goods companies can leverage Mainland China consumers’ desire to be unique and stand out from their friends by offering limited edition and the “latest and greatest” to their Mainland China boutiques. Importantly, they will buy if they know that the item is in limited availability (e.g. only available for purchase in Tokyo, New York, Paris and Shanghai or Beijing, but NOT Hong Kong…)